• User Persona

The Persona Lifecycle

By |May 17th, 2019|

What Are User Personas? Personas are fictitious, specific, concrete representation of target users. Personas put a face to the user - a memorable, engaging, and actionable image that serves as a design target. They convey [...]

  • Extreme Ownership

Extreme Ownership

By |January 17th, 2019|

Extreme Ownership provides huge value for leaders at all levels. If you haven't read Jacko Willink's Extreme Ownership, you should! It's a great book and a must read. Here is a link to the book on Amazon.ca. [...]

  • Analogous Research

Unlocking Creativity: A How-To Guide

By |December 28th, 2018|

“There is risk in taking a new, creative approach — not everything pays off, and some prototypes will fail along the way, but that’s the way the process is supposed to work. To get good [...]

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“Sam is a knowledgeable and competent player in the project management space who understands the importance of due diligence and the engagement of key stakeholders early on in a project in order to mitigate gaps and ensure successful and timely delivery of project objectives.”

Andrzej Komanicki

“Sam is a professional and diligent worker who is quick to get any job done on a timely basis — even when demanding clients need a quick turnaround. He is focused, dedicated and knows his work intimately. He is aware and very knowledgeable about new technologies and new industry standards.”

Mark Anthony Rudder

“Sam is one of the most valuable people I have ever met. I had the privilege of working with Sam Vaghefi at Symcor. Open minded and efficient team player. Can focus on many tasks at once. He denotes a lot of analytical capability and willingness for his both personal & professional development.”

John Zarei

“Sam is a very hard working, thorough, and dedicated individual – he works very well under pressure with competing deadlines and demanding clients. As a colleague, Sam is smart, witty, and a pleasure to work with – a valuable member of the team.”

Norm Van Bergen

“Sam joined our Project Management team from an extensive technical background, which can be leveraged delivering IT projects. It is amazing to see how fast he changed and adapted his technical mindset to a managerial way of thinking and without Micro-Managing. He has a very friendly personality with a high-level of EQ, which makes it quite easy for people to work with him.”

Behrad Mehraie


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