• User Persona

The Persona Lifecycle

By |May 17th, 2019|Categories: Marketing, Product Management, Strategy|Tags: , , , , , , , |

What Are User Personas? Personas are fictitious, specific, concrete representation of target users. Personas put a face to the user - a memorable, engaging, and actionable image that serves as a design target. They convey information about users to your product team in ways that other artifacts cannot. Personas have [...]

  • Extreme Ownership

Extreme Ownership

By |January 17th, 2019|Categories: Agile Project Management, Product Management, Self Awareness, Strategy|Tags: , , , |

Extreme Ownership provides huge value for leaders at all levels. If you haven't read Jacko Willink's Extreme Ownership, you should! It's a great book and a must read. Here is a link to the book on Here are the lessons I got from the book: Admit and own mistakes and develop [...]

  • Remote Team Collaborating

Best Practices for Design Thinking with Remote Teams

By |December 30th, 2018|Categories: Product Management, Strategy|Tags: , , , , |

In the age of a global workforce and pressures to do more with less budget, leaders often find themselves in a quandary: how do we bring the team together to co-create products, services, strategies, etc.? Do we go with option #1 – face to face and all of the positive [...]

  • Analogous Research

Unlocking Creativity: A How-To Guide

By |December 28th, 2018|Categories: Agile Project Management, Product Management, Strategy|Tags: , , , |

“There is risk in taking a new, creative approach — not everything pays off, and some prototypes will fail along the way, but that’s the way the process is supposed to work. To get good results you have to veer from the known path. If you want to get to [...]

  • Product roadmap best practices and tools

Best Practices and Tools for Creating Product Roadmaps

By |December 23rd, 2018|Categories: Agile Project Management, Product Management, Strategy|Tags: , , , , , , |

What is a Product Roadmap? A product roadmap gives a broad overview of all aspects of an upcoming product: goals, timeline, features, resources, etc. The roadmap indicates what a development team is building, the problem the technology or software will solve, and the business goals the new product will achieve. [...]

  • Customer Journey Map and Layers

Customer Journey Mapping: Everything You Need to Know!

By |December 21st, 2018|Categories: Marketing, Product Management, Strategy|Tags: , , , , |

Customer journey mapping is an incredibly useful exercise for many brands to understand and improve the customer experience for its users. But at the end of the day, a customer journey map is just that… a map. To truly impact the customer experience for the better, action must be taken. [...]

  • Sample Product Roadmap

Building Product Roadmaps

By |December 19th, 2018|Categories: Agile Project Management, Product Management, Strategy|Tags: , , , , , , |

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. Creating a product roadmap is a multi-step process, as you will first need to determine your product vision and strategic goals. In this post, we will walk you through the four [...]

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