With millions of products listed on Amazon it could easily get overwhelming when doing product research. I want to share a few tips and tricks with you to help you with this phase of launching your Amazon FBA (Fulfilment By Amazon) business. I use Jungle Scout Web App for my product research but you can use other tools or if you are creative you can just use Jungle Scout’s Chrome extension (or other Chrome extensions) to get insight into different products and markets; although this may take a bit longer to find a good product.
Start with one category.
Searching with every category selected turns up a ton of results. If you have an idea of the type of product you’d like to sell, you can start with just one category.
Here are some good categories for selling private label products:
- Kitchen & Dining (reoccurring purchase)
- Home & Kitchen (reoccurring purchase)
- Sports & Outdoors (some items may be seasonal so be careful)
- Baby & Pet
- Health & Personal Care (Sexual Wellness Products)
These are great categories because you can find products people tend to buy on Amazon more often, like kitchenware. And, there is a lot of opportunity for products that are easier to manufacture, like lawn decor or craft supplies.
Find a product customers hate.
This one might sound really contrary, but it works! You need to find a product that has poor ratings, but that customers seem to be buying anyway.
Sometimes, desperate times call for desperate measures and that’s exactly why a product might sell well, even if the reviews are bad. Customers may just need it, regardless of reviews. Or, it’s a one-off item they don’t rely on quality for. Whatever the reason, there’s an opportunity for you. Once you get your results, take some of the products and check them out on Amazon. See what customers are complaining about and pass that information along to your manufacturer. Improve the product!
Go for lighter products.
There are a lot of considerations when you’re finding a profitable product to sell. One of them is having a lightweight product. Amazon calculates FBA fees based on the amount of space a product takes up and the cost it takes for them to ship it. That means a small, light product is your best bet for lower fees and higher profits.
Look for lousy marketing.
This is one of my favorite ways to hunt down new opportunities. So, it may not exactly be a secret. But, it’s a killer way to find high-potential products fast. If a product has great sales, but a bad listing, that’s an incredible opportunity for someone with some marketing skills to come along and make a listing that’s 10 times more appealing for customers!
Spy on smaller sales.
I typically recommend sales volume of at least 300 units a month or more. But, that’s not a hard and fast rule. There are tons of opportunities you can uncover for products that sell around 100 to 200 units a month. With the right product, that can still generate some decent sales and revenue for you.
And lastly, don’t forget to keep track of what you are searching for and the results you are seeing. Have a spreadsheet to track it all. Put notes in front of products indicating if they are good or not and why.
Always happy to help so shoot me a message and let me know if there is anything I can do for you!
Be great! – Sam V.